The fast fashion industry came into existence in the 70s when clothing production was outsourced to developing countries in Asia. Large fashion companies have turned their expertise into speed and low prices.
The dark side of fast fashion
In the world of fast fashion, trends are quickly 'out of fashion' and there are new items in stores every day. But that does not mean that we are satisfied with the clothes that we buy. Every year, 14 billion kilos of unworn clothing is thrown away. And most clothing from the fast fashion industry is designed for a short lifespan. This ensures that people buy new clothes faster. This has set in motion a counter-movement, namely the industry of slow fashion. Quality is more important than quantity. Fair conditions and wages for the workers are paramount. And the production of clothing does not harm the environment.
Slow fashion photo shoot
With this in mind, 22-year-old photography student Aude van Galen has done a photo shoot with clothes she borrowed from RataPlan. In December, Aude made a fashion series that focused on the theme of 'slow fashion'. In addition, she did a photo shoot for which only second-hand clothing was used. With the fashion series she would like to promote the reuse of clothing and show the impact of the fast fashion industry. We thought this was a great initiative and wanted to help Aude to get her message across by lending second-hand clothing. The models in the photo shoot were in fact styled with clothing that from a thrift store RataPlan coming.
With a great result because the photos have become really beautiful! See below the photos of the fashion series of Aude van Galen. Follow Aude Instagram if you want to see more of her other photography!